Sound of the City - Beer label
Client: Collective Arts Brewing, Hamilton CA
Coinciding with their launch across the East Coast, Boston
and Vancouver, Series 7 was Collective Arts Brewing’s first themed call for art: Urban Pop, the sights and sounds of
street culture. Nine judges from Canada, the United States and Europe combed
through over 2000 submissions to help curate 65 new beer labels. This series
features artists from over 15 countries including Canada, the United States,
Spain, Iran Guatemala, and the UK.
For this really fun project I tried to represent a urban
environment that is alive in some way; breathing through its windows, alley
ways, and its colourful street art. Each façade has its own singular character,
and together all those buildings create a consistent rhythm pattern.
The architecture here is conceived as a medium to express
diversity and the overall colourful atmosphere that can be found in many
Canadian cities, and I mixed up a lot of different landmarks from Toronto to
Vancouver, as well as Montreal and Calgary.
This design was drawn on iPad Pro with Procreate.
Work in progress
Alternative background colour
An alternative design option I had developed
The final design